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Variety is the spice of life, or so they say. And it’s also what makes business gifts so purposeful – the range of options available, from pens and paper to sweet jars and umbrellas, and many more. Business gifts may be somewhat overlooked in terms of their necessity for a company, but their importance should not be ignored – they enable you to think outside of the box.A lot of companies have their own personalised office supplies, such as pens, pencils and notepads. But there is so much more available than these more typical ideas. Business gifts allow you to do things that your competitors won’t – your imagination in terms of what you purchase and with what you choose to personalise your items means options are far-reaching.You could of course have everything in sight branded with your company name, logo, or message if you wanted to, but that might be taking it a touch too far. There is such a thing as too much exposure. But exposure through business gifts is nonetheless a great tool, and can be a highly interesting or unusual way to get your message across.For instance, you could give them as gifts to employees, as free gifts for customers, or use them at trade shows, conferences, and fairs. After all, everyone loves a free gift every now and then! And because many branded business gifts are useful (and in many cases essential) items – such as pens and paper – it means people will be happy to accept and use them, meaning the advertising side of it is not too in your face like some campaigns can be.For some environments and audiences it is clear that certain gifts would be inappropriate and it is therefore better to go for the safer, run-of-the-mill objects like mugs. But if you want to make a long-lasting impression, particularly on new or potential customers, it might be an idea to try something a little bit quirky and different – perhaps a yo-yo, a puzzle tray, or a stress ball – there are so many choices.Branded business gifts allow you to create strong impressions with people whilst also portraying a professional image and increasing exposure to your business, company or brand – a combination that can be pretty powerful in its effects. The range of options available are wide and encompass many areas, meaning the ball is in your court as to how imaginative and interesting you want to be, depending on the aims you want to achieve and with which audiences. But one thing is for sure, and that is that branded business gifts are certainly a powerful complement to other business strategies.

Consider our expert custom CMS web design budget tips when asking for a quote on a new custom CMS website or the redesign of an existing site. A custom CMS content management system is a good choice to keep down future costs because you or a staff member may manage new site content without technical skills or paying each time for changes.Web Design Price, Quality, and Value ComparedOur CMS Design Tip #1: Budget funds for as much quality as you can afford for the initial development and launch of your custom CMS web design.Like any consumer product, paying more for quality that lasts provides value for money spent. This is true for a custom CMS web design, also. To establish a design budget our advice for analyzing web design prices may help you avoid the mistakes others make.Value depends on quality, so an expensive price for a nice looking website could be misleading. A cheap price even though nice looking could be a mistake, also. If you look for the cheapest price and lack the technical skills to analyze quality, you may end up with a clunker that just doesn’t perform. Websites and knockoff consumer products can appear like the real deal until they fall apart.A quick test of quality for any website is to validate the code, so Google the phrase “validate html” to locate the free W3C online tool. Check out a potential designer’s work by testing their design. If the site is in xhtml and complies to W3C without errors, that’s a good indicator the designer cares about quality. The next tip provides more advice for evaluating a CMS web designer.Choices When Selecting a CMS Web DesignerOur CMS Design Tip #2: Evaluate your options for a source to create the custom CMS web design based on their quality and experience.An amateur CMS web designer who states “I can do web design” is probably correct. Children 10 years old or younger at grade school level can design websites. Creating an attractive custom CMS web design may seem easy, yet creating a website that performs well attracting business and search engines is different.Here are CMS web design service options to consider. The first 3 could be free except for the time needed to setup, manage, and update your website. The other web designer options involve cost.1. Do It Yourself Web Design
2. Trust a Friend or Relative
3. Use a Free Standard Template
4. Purchase a Premium CMS Template
5. Hire a Freelance CMS Web DesignerIf you lack experience, the first 4 options for free or nearly free web design involve climbing a steep learning curve to have a quality CMS website that performs well. With zero experience, it may take 200 or more hours just to research, evaluate, and select a good CMS software package, and then modify it to your unique look in preparation for installation and launch.Hiring a freelance web designer may be the best choice, yet use due diligence to verify their quality and experience. Have them provide performance evidence for their website. Ask for links to customer CMS design projects that demonstrate quality and performance for their clients, too.Inexperienced designers may exaggerate or overpromise. Many prefer to discuss what they will do for you without real evidence. This has been proven by catching the lies of firms begging for web design work as subcontractors, yet they cannot prove results for their site or their customers. If a person or company can truly provide a quality custom design solution that performs well, they will have evidence.Another test is asking if the designer can create a custom CMS in xhtml in a tableless design with valid code to W3C with the ability to add new pages in plain text without learning advanced technical skills. A custom design meeting that sentence should display well now and on new computing inventions for years to come. You may want to ask for evidence that their designs are cross-browser compatible and will display well in all major browsers, too.Plan Details of Your Site Launch and GrowthOur CMS Design Tip #3: Plan to add original quality content often to your new custom CMS web design to attract repeat visitors.A website launch and forget it strategy cannot succeed unless your product or service is one-of-a-kind or extremely unique. If you have competition and a one-shot web design budget, your competitor may outperform your website by constantly adding fresh content that gives visitors a reason to return. That site traffic will include repeat shoppers and search engines eager to access that new content.The purpose of a CMS content management system is the ability to add original quality content often. Before a single line of code is written, our advice is mapping out the site navigation of the initial launch, and pencil in future site growth. The navigation outline will allow you to envision where to add content in the future while keeping a logical site structure so visitors don’t get lost.During the custom design planning phase, avoid the temptation of having just something or anything online like an under construction one-pager as a place holder. A more developed site with very general information is nearly as bad. Think of a brick and mortar store having a grand opening while half their shelves are empty. You need to make a positive first impression, so do not launch your until you have provided sufficient details of your product or service to convince visitors to consider you.In summary when choosing a custom CMS web design, budget as much quality as you can afford, use due diligence in selecting your design team, and invest ongoing time or money for future development of your design. Online success of your website depends on planning ahead and implementing our “add original quality content often” strategy along with these custom CMS web design budget tips.

New Product Launches: How Authors And Speakers Can Use The Internet To Sell Their Books And Book Speaking GigsSo what is a product launch? How will it help you sell your books and get your speaking calender packed with events? And most importantly how do you do a product launch?Having many years of marketing experience with a slant to product launches, and having just finished a product launch which hosted Dr. Stephen Covey, Sir Richard Branson, and President F.W. DeClerk, I’ll be sharing with you the most critical elements for you to launch your book and get bookings as a speaker.What A Product Launch IsA product launch is a new way of selling your book, getting noticed, and getting booked as a speaker. It uses the most powerful tools of the internet and combines it with selling to build massive buzz and momentum about your book release.Using very simple tools like email, you first develop a following of people and then engage them in a romantic sales process. You engage with the audience, you give away amazing content for free, but you do it in a way that steps them further through the launch. You can keep stepping them forward and with each step they get more anxious and eager to buy from you — and finally on launch day you let them release that tension they’ve been building up by letting them buy. My term “new product launches” refers to the fact that this is all done online and takes advantage of that web 2.0 phenomenon (aka social media) buzz you’ve been hearing about.How New Product Launches Get Your Books Sold And Your Speaking Calender BookedBy doing a product launch you can get not only a lot of book sales, but also a large fan base — which means you get on people’s radar. That means people start hearing about you and hence start contacting you to speak at industry events.The very nature of this is intended to get you in front of prospects who will likely contact you for bookings. You do this from finding joint venture partners. When you do a cross promotion launch with their email list and make a ton of sales, what do you think happens? They start talking about you to their other industry friends, and suddenly your the go to guy for your niche.A product launch lets you sell a lot of books and get you on the right peoples radar.How To Do A Product LaunchIf you’re skilled in marketing you could attempt this on your own. First you’d need to do market research (Amazon.com book reviews are a good place to start) and learn the lingo of the market. Then you need to map out what content you’ll be giving away based on what the marketplace wants. You’ll also need to map out what objections you’ll be covering over the product launch (which will last 2-4 weeks). Finally you need to figure out what sales techniques (like scarcity and social proof) you’ll be adding at each step and the core offer of your product for launch day.Basically you’re giving away tons of free content over a few weeks, building up massive excitement, and then letting people buy at the end. People love this because it’s a super soft sell and they enjoy the process of buying (when was the last time you enjoyed being sold?).Another alternative is hiring a professional product launch manager who can handle all the market research, copywriting, and sales process of the launch. This frees you to simply create the content on your expertise.Whether you do it yourself or with a product launch manager, the key is that you start gearing your marketing campaigns around this model. Give away your best information over a small time period, build up excitement, and create a massive build up till sales day when you go live and let people buy your books. This gets you well known in the industry and sooner or later your phone will start ringing with requests for bookings.